{"title":"BEAUTY OF JOSEON","description":"\u003cp\u003e\u003cstrong\u003eWho Is Beauty of Joseon?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon started with a single question: What if the history of Hanbang were transformed into skincare you'd want to carry everywhere and show all your beauty-obsessed friends?\u003c\/p\u003e\n\u003cp\u003eWith the launch of its now-iconic Relief Sun, Beauty of Joseon changed the way people thought about sunscreen. Everything the brand has created continues this key philosophy: beauty essentials that are not only easy to use and intriguing, but also deliver the results to back up the hype.\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon is grateful that so many have shared its love for elegant, joyful skincare inspired by Hanbang—and hopes you'll continue on this journey, every step of the way.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/us_ver.webp?v=1787661915\" alt=\"\" width=\"388\" height=\"517\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIts Mission\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon creates Hanbang-inspired skincare that's unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, it develops all of its products without animal testing.\u003c\/p\u003e\n\u003cp\u003eThe brand believes healthy skincare habits blended with traditional self-care rituals can enrich your daily life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Is Hanbang?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today.\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon's Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.\u003c\/p\u003e\n\u003cp\u003eDeveloped from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel","title":"BEAUTY OF JOSEON Apricot Blossom Peeling Gel (120ml)","description":"\u003cp\u003e\u003cstrong\u003eBEAUTY OF JOSEON Apricot Blossom Peeling Gel\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eis infused with plum blossom water and plant-based exfoliants to improve the look of dullness and uneven texture. Use it on your face + body to reveal naturally radiant results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTotal Texture Reset\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor uneven skin that needs a smoothing reset, this gommage gel cleanser gently exfoliates and refreshes in one step. Formulated with plum blossom water and plant-based exfoliants to sweep away dead skin cells and balance sebum levels.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo More Harsh Scrubs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth your skin from head to toe without harsh, abrasive ingredients. Packed with a vegan cellulose blend that gently exfoliates both face and body, wherever your skin's feeling rough.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply a dime-sized amount to dry skin after cleansing, avoiding the eye area, and gently massage for 20 seconds. Rinse thoroughly to remove dead skin cells and impurities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430948933896,"sku":"BOJ002","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/BOJ_apricot_blossom_peeling_gel_1920x1920_494c6bd2-260e-48eb-a473-0c4cf7865e00.png?v=1787659244"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"BEAUTY OF JOSEON Calming Serum: Green Tea + Panthenol (30ml)","description":"\u003cp\u003eEnriched with green tea water (76%) and panthenol (2%), this Calming Serum soothes and strengthens the skin barrier. Its light texture with pure moisture penetrates deeply and unfolds its full anti-aging and hydrating effect.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntense Hydration, Instant Calm\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhen your complexion calls for extra support, a few drops of Calming Barrier Serum will bring it back in balance. Infused with our exclusive Green Tea-HA™ to flood your skin with refreshing hydration, antioxidant benefits, and clinically proven soothing effects. Multi-weight hyaluronic acid and panthenol work together to provide deep hydration and a moisture veil to make it last. So your skin not only absorbs essential moisture, but also holds onto it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWater-Light Feel\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience hydration that effectively dives without feeling heavy. This watery formula absorbs in seconds to deeply replenish lost moisture and leaves a smooth, non-sticky finish.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003e- Dispense a few drops of serum onto clean hands.\u003cbr\u003e- Pat gently to aid absorption, then follow with your favorite moisturizer.\u003cbr\u003e- Made for your morning and evening skincare routines.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430948966664,"sku":"BOJ008","price":18.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/boj_greentea_serum_1__1920x1920_d3d866ba-0101-4d35-9b95-f866f8d2bddc.png?v=1787922147"},{"product_id":"beauty-of-joseon-dynasty-cream","title":"BEAUTY OF JOSEON Dynasty Cream (100ml)","description":"\u003cp\u003e\u003cstrong\u003eThe BEAUTY OF JOSEON Dynasty Cream\u003c\/strong\u003e \u003cstrong\u003e100ml \u003c\/strong\u003eis a rich yet elegantly absorbing face cream that intensely nourishes your skin, leaving it with a smooth, radiant finish. Inspired by traditional Korean skincare, it combines time-tested botanical extracts with modern active ingredients to sustainably strengthen and care for your skin. The creamy texture melts gently into your skin, providing a long-lasting feeling of hydration and plumpness - without feeling heavy. It is particularly effective for dry, dull, or unbalanced skin, helping you to restore your skin's natural balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng root water\u003c\/strong\u003e (Panax Ginseng Root Water): Revitalizes and supports skin elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e: Promotes a more even, radiant complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane \u0026amp; plant oils\u003c\/strong\u003e: Provide intensive care, leaving skin soft and supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice bran water\u003c\/strong\u003e (Oryza Sativa Bran Water): Moisturizes and gives skin a smooth appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic acid complex\u003c\/strong\u003e: Provides long-lasting hydration. Honey extract: Nourishes and supports a smooth skin structure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e: Strengthens the skin barrier and protects against moisture loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe balanced combination of moisture, lipids, and plant extracts makes this cream ideal for healthy-looking, nourished, and radiant skin. \u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleanser, toner, and serum, apply a small amount of Dynasty Cream to your face and neck, then gently pat in to absorb. Use morning and night; oily or acne-prone skin types can apply half a pea-sized amount, while other skin types can use a coin-sized amount.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430948999432,"sku":"BOJ028","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/Product-page-sizes-100ml_9c6b1e34-516a-4699-a306-a56d472ac483.webp?v=1787662321"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil","title":"BEAUTY OF JOSEON Ginseng Cleansing Oil (210ml)","description":"\u003cp\u003eDiscover the powerful effects of the Hanbang tradition with the \u003cstrong\u003eBeauty of Joseon Ginseng Anti-Aging Cleansing Oil\u003c\/strong\u003e. This high-quality cleaning oil combines the benefits of Hanbang herbs and the powerful active ingredient ginseng to rejuvenate skin and fight the aging process. The cleansing oil is based on a unique blend of Hanbang herbs known for their skin rejuvenating properties. \u003cstrong\u003eGinseng\u003c\/strong\u003e,\u003cstrong\u003e a key ingredient, is a powerful anti-aging agent that improves skin texture, stimulates collagen production, and reduces fine lines and wrinkles.\u003c\/strong\u003e By using this cleansing oil, your skin will not only be thoroughly cleaned, but also moisturized and cared for. It gently removes make-up, excess oil and impurities while providing the skin with valuable nutrients and antioxidants. \u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003ePump 1-2 times and gently massage onto dry skin, then wet to emulsify and continue massaging. Rinse with lukewarm water and follow with a water-based cleanser; use morning and night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430949032200,"sku":"BOJ017","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_4257b403-e8d2-4311-ba34-21ae7ca0e12f.png?v=1788357132"},{"product_id":"beauty-of-joseon-ginseng-essence-water","title":"BEAUTY OF JOSEON Ginseng Essence Water (150ml)","description":"\u003cp\u003e\u003cstrong\u003eBEAUTY OF JOSEON Ginseng Essence Water is a K-Beauty bestseller for soft and revitalized skin.\u003c\/strong\u003e The Hanbang Toner is formulated with valuable anti-aging ingredients from traditional Korean herbalism and makes the skin receptive to all subsequent skin care steps.\u003c\/p\u003e\n\u003cp class=\"product-feature-content__heading\"\u003e\u003cstrong\u003eSmooth + Glow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply daily for a complexion that looks smoother, brighter, and more even. This potent formula soothes as it sweeps away dead skin cell buildup. Boosted with niacinamide to balance moisture levels, shield against external stressors, and help reinforce your skin's moisture barrier.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"product-feature-content__heading\"\u003e\u003cstrong\u003eHydration That Lasts\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-feature-content__body rte\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eMade for intense, long-lasting moisture to keep your skin looking healthy and plump no matter what.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eAfter cleansing, apply a few drops of toner with your hands by gently pressing it into your skin, or use a cotton pad to sweep it outward from the center of your face. Suitable for use both morning and night.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"beauty that never changes\". Even the women of the Korean Joseon dynasty put their skincare emphasis on clear, pure skin instead of flashy and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one. Since over 70% of people have sensitive skin, it is important to BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and deeply strengthen the skin structure.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950048008,"sku":"BOJ012","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/image_11e636d8-7bd3-4ade-98cb-3c48cc983e38.webp?v=1787663378"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin (30ml)","description":"\u003cp\u003e\u003cstrong\u003eBEAUTY OF JOSEON \u003cspan style=\"font-size: 0.875rem;\"\u003eGlow \u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eDeep Serum\u003c\/strong\u003e with 68% rice bran water and 2% arbutin is a light, watery serum that works true anti-aging and brightening miracles. Valuable Hanbang ingredients gently reduce the depth of wrinkles and light age spots and provide plenty of moisture. With daily use, the complexion is tightened and the complexion is even and fine.  \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eTarget Dark Spot Care \u003c\/strong\u003e- Address overall dullness and dark spots care with alpha arbutin.\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eSupport Natural Glow \u003c\/strong\u003e- Hydrate with rice bran water for a glowy finish.\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eBuilds Brightness\u003c\/strong\u003e - Use regularly for brighter-looking skin over time.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/span\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950080776,"sku":"BOJ013","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_bef15027-3e1c-4853-b070-3b40c411a0f3.webp?v=1788357361"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"BEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide (30ml)","description":"\u003cp\u003eEnriched with \u003cstrong\u003epropolis extract (60%) and niacinamide (2%)\u003c\/strong\u003e, the serum inhibits excessive melanin accumulation in damaged skin areas and thus ensures an even complexion. Its \u003cstrong\u003ehoney texture\u003c\/strong\u003e without any stickiness helps to retain the moisture to achieve a radiant skin finish.\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eBoosts Glow with BHA\u003c\/strong\u003e - Exfoliate and clear pores with BHA for smoother-looking, brighter-looking glass skin.\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eCalms + Soothes\u003c\/strong\u003e - Soothes the skin with propolis extract.\u003c\/p\u003e\n\u003cp class=\"key-points__head\"\u003e\u003cstrong\u003eBalances Sebum\u003c\/strong\u003e - Keep your oil-moisture levels in check while targeting texture with niacinamide.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eDispense 2-3 drops of the Glow Serum into the palm of your hand. Apply gently to your face and neck, focusing on areas that need extra hydration or brightness. Tap lightly with your fingertips until the serum is fully absorbed into your skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950113544,"sku":"BOJ009","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_c85d83b5-427b-4db1-b502-8c03613eff46.png?v=1788357587"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha","title":"BEAUTY OF JOSEON Green Plum Refreshing Toner: AHA + BHA (150ml)","description":"\u003cp\u003e\u003cspan\u003eA gentle yet effective smoothing toner that helps \u003cstrong\u003ereset your skin’s natural glow by sweeping away dead skin cells and cleansing clogged pores\u003c\/strong\u003e. Formulated with \u003cstrong\u003emung bean extract, AHA, and BHA.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBEAUTY OF JOSEON Refreshing Toner is perfect for morning and night as the\u003cstrong\u003e \u003c\/strong\u003efirst step in your skincare routine to remove residue and improve skin texture. After wetting a cotton pad sufficiently with toner, gently wipe your skin from the inside out. It not only removes impurities, but also improves the condition of the skin to allow better absorption of subsequent skin care products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlum Water 25% + Mung Bean Extract 2%\u003c\/strong\u003e: With a blend of 2% glycolic acid and 0.5% salicylic acid, you can use the toner every morning and evening to remove dead skin cells without irritation. The extra mild formula combines a low concentration of chemical exfoliants and plant extracts to gently treat the skin.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950146312,"sku":"BOJ011","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1.png?v=1787666700"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask","title":"BEAUTY OF JOSEON Ground Rice and Honey Glow Mask (150ml)","description":"\u003cp\u003eA \u003cstrong\u003ewash-off mask\u003c\/strong\u003e made with Korean rice extracts and honey to help brighten, soothe, hydrate, and gently exfoliate skin in one step.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRice-Infused Reset\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMeet your 15-minute total skin reset. Inspired by the time-honored benefits of Korean rice, this mask combines our rice wine complex with rice hull powder for brighter-looking, plumper-looking, hydrated skin. Honey and kaolin clay create a non-drying base that helps soothe and purify pores. Slather it on, rinse it off, and treat your skin to the ultimate ritual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll-in-One Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe mask is formulated to stay gentle on all skin types while addressing a wide range of concerns. So whether you're in need of a brightening boost or need to clear out congested pores, it's your one-step solution.\u003c\/p\u003e\n\u003ch4 class=\"how-to-use__heading font-prox-nova\"\u003eHow to Use\u003c\/h4\u003e\n\u003cdiv class=\"how-to-use__items\"\u003e\n\u003cdiv class=\"how-to-use__item\"\u003e\n\u003cdiv class=\"how-to-use__item-body\"\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eApply a thick, even layer to clean, dry skin and leave on for 15-20 minutes before rinsing with lukewarm water. Use once a week or whenever your skin needs a boost.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950211848,"sku":"BOJ024","price":13.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/BOJ_Groundricehoney_mask_1__1920x1920_02ff366f-4ff5-4648-8fae-484832a848f9.png?v=1787922340"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c","title":"BEAUTY OF JOSEON Light on Serum Centella + Vita C (30ml)","description":"\u003cp\u003eThe Light On Serum Centella + Vita C from Beauty of Joseon is designed to \u003cstrong\u003egently soothe sensitive skin while brightening its complexion\u003c\/strong\u003e. With a balanced combination of Centella Asiatica extract and a stabilized vitamin C derivative, this serum offers effective yet gentle care for all skin types - especially sensitive, irritated, or uneven skin.\u003c\/p\u003e\n\u003cp\u003eThe formula utilizes a\u003cstrong\u003e \u003c\/strong\u003elow-dose, non-irritating form of \u003cstrong\u003evitamin C\u003c\/strong\u003e (ascorbyl glucoside) that helps improve hyperpigmentation, acne scars, and a dull complexion without causing irritation. At the same time, \u003cstrong\u003eCentella\u003c\/strong\u003e has a calming effect, strengthens the skin barrier, and promotes regeneration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecial features\u003c\/strong\u003e: With 68% Centella Asiatica extract to soothe the skin. Contains 10% vitamin C derivative (ascorbyl glucoside) for brightening. Promotes a more even complexion and reduces dark spots. Light, fast-absorbing texture without a sticky finish. Ideal for sensitive skin or those new to vitamin C.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGently Brightens\u003c\/strong\u003e - Brighten up and target texture with our stabilized vitamin C.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoothes Skin \u003c\/strong\u003e- Keep skin calm with soothing Centella Asiatica.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLayers Well Under Makeup\u003c\/strong\u003e - Pairs well with any makeup and skincare thanks to our non-sticky, fast-absorbing formula.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003eAfter cleansing and toning, apply evenly to your face and neck, then follow with your favorite moisturizer. Use morning and night for best results.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950244616,"sku":"BOJ023","price":13.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/beauty-of-joseon-light-on-serum-centella-vita-c_1920x1920_0eaf462b-c396-4b1b-a336-2892f6f14d3c.png?v=1787922384"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm","title":"BEAUTY OF JOSEON Radiance Cleansing Balm (100ml)","description":"\u003cp\u003e\u003cspan\u003eEven the most stubborn waterproof mascara is no match for our buttery cleansing balm. Infused with rice and grain extracts to stay gentle while effortlessly melting away makeup, sunscreen, and impurities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMelts Away Makeup\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarms as it meets your skin to effortlessly dissolve waterproof makeup and sunscreen, as well as excess sebum and impurities. This balm-to-oil cleanser is enriched with rice bran and grain extracts so your skin feels hydrated and soft, never stripped.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGentle on Eyes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo more scrubbing—and no need for a separate makeup remover. This silky cleansing balm takes care of it all: sunscreen, base, lip, and eye makeup. Dissolves mascara and eyeliner without blurring your vision or stinging your eyes.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eWith clean hands, apply the cleansing balm to dry skin and gently massage to dissolve makeup and impurities. Add water to emulsify, massage again, then rinse and follow with a water-based cleanser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950277384,"sku":"BOJ004","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_004f27b2-03aa-43a6-9f2c-486c3957cae8.jpg?v=1788358228"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask","title":"BEAUTY OF JOSEON Red Bean Refreshing Pore Mask (140ml)","description":"\u003cp\u003eBEAUTY OF JOSEON Red Bean Refreshing Pore Mask is \u003cspan\u003ea \u003cstrong\u003enon-drying clarifying mask with kaolin clay and red bean extract that gently exfoliates and absorbs excess sebum without uncomfortable tightness\u003c\/strong\u003e.\u003c\/span\u003e Pores serve as pathways for sebum to get to the surface of our skin. When dead skin cells and excess sebum build up in these pathways, pores tend to enlarge. Proper pore care involves removing dead skin cells and sebum, followed by a cooling treatment.\u003c\/p\u003e\n\u003cp\u003eFor this pore and peeling care we have used ingredients from the earth, the origin of our life. Historically prized red beans and kaolin were selected as key ingredients. Kaolin effectively absorbs sebum, while red bean extract and powder help exfoliate and refine skin texture. The moisturizing, soft clay texture absorbs sebum and removes impurities without drying or leaving the skin feeling tight. At the same time, it provides a refreshing, cooling feeling. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMain ingredients: \u003c\/strong\u003e\u003cstrong\u003eHaenam Red Bean Extract 30% \u003c\/strong\u003e- Red beans are not only an important herbal ingredient in Korean history, but also a popular ingredient in skin care. Joseon women who valued clear and pure skin used ground mung beans and red beans to cleanse their faces. The rich saponins in red beans help absorb sebum and act as a natural exfoliating agent.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eSpread a thick layer onto clean, damp skin and let it sit for 5-10 minutes. Gently massage and rinse with lukewarm water to clear congestion - use weekly or as needed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950310152,"sku":"BOJ019","price":15.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/0_9d05a70c-7078-4745-ac0b-e409dd2ef822.png?v=1788358426"},{"product_id":"beauty-of-joseon-red-bean-water-gel","title":"BEAUTY OF JOSEON Red Bean Water Gel (100ml)","description":"\u003cp\u003eBEAUTY OF JOSEON Red Bean Water Gel is a \u003cspan\u003e lightweight gel moisturizer formulated with red bean and peptides to help maintain optimal sebum levels while bringing bounce back to your skin, a perfect pick for oily and combination skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefreshing Hydration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor a splash of hydration that sinks in fast, there's nothing better than our Red Bean Water Gel—created especially for oily and combination skin types. Lightweight, non-greasy, and packed with potent ingredients, it intensely hydrates without heaviness for skin that's refreshed, glowy, and doesn't get oily throughout the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlump + Refine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight gel formula is infused with a blend of saponin-rich red bean extract and our special blend of three different peptides. Together, they work to help your skin look bouncier and firmer while maintaining the optimal levels of oil-moisture balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHaenam Red Bean Extract 44%\u003c\/strong\u003e: Red beans play an important role in Korean history. They were used as medicine to eliminate waste and were also used in traditional foods. Women in the Joseon Dynasty used it along with mung beans to cleanse their faces. Red beans help absorb sebum, and the saponins in the red bean husk contribute to skin health and elasticity.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTake a coin-sized amount of the gel, apply to skin and pat gently until fully absorbed. It is particularly ideal for oily skin with excess sebum. After removing excess sebum with RED BEAN MASK, apply this cream to replenish your skin's moisture levels and synergize with nourishing your pores and skin texture. \u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950342920,"sku":"BOJ020","price":13.65,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/0.png?v=1787922644"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"BEAUTY OF JOSEON Revive Serum Ginseng + Snail Mucin (30ml)","description":"\u003cp\u003eEnriched with \u003cstrong\u003eKorean ginseng\u003c\/strong\u003e (63%) and \u003cstrong\u003esnail secretion filtrate\u003c\/strong\u003e (3%), the facial serum helps to replenish antioxidants and improves skin elasticity. Its luxurious texture nourishes the skin without leaving greasy residue. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring Back Your Bounce\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for skin that feels tired, dry, and lacking in elasticity, our Revive Serum brings together two potent K-beauty ingredients to help refresh and boost your complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRevive Tired Skin\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt the heart of this formula is ginseng, a time-honored Hanbang herb known for its powerful health benefits. Rich in saponins, ginseng is key to delivering lasting hydration and essential antioxidant benefits. We paired it with purified snail secretion filtrate for a serum that will leave your skin feeling bouncier and looking healthier with every application.\u003c\/p\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"metafield-rich_text_field\"\u003e\n\u003cp\u003eDispense a few drops onto clean hands and gently pat into the skin for better absorption, then follow with moisturizer. Use morning and night, avoiding direct contact with the dropper for hygiene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eBEAUTY OF JOSEON focuses on the story of \"Beauty that never changes\". Even the women of the Korean Joseon Dynasty put their skincare focus on clear, clean skin instead of striking and heavy make-up. Even today, clear skin is an important beauty feature, if not the most important one at all. Since over 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change the skin of their customers for the better. Hanbang ingredients from traditional Korean herbal medicine meet modern processing methods and strengthen the skin structure even deep.\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950408456,"sku":"BOJ010","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_52b701cb-5a42-430b-aa7a-9aadaacc1b8d.webp?v=1787748569"},{"product_id":"beauty-of-joseon-revive-under-eye-patch-ginseng-retinal","title":"BEAUTY OF JOSEON Revive Under Eye Patch: Ginseng + Retinal (60pcs)","description":"\u003cp\u003eFirming hydrogel eye pads with \u003cstrong\u003eginseng water and retinal\u003c\/strong\u003e - for a smoother, hydrated, and fresher-looking eye area in minutes. The cooling gel texture adheres to the skin, visibly reduces fine lines caused by dryness, and provides a subtle glow. \u003c\/p\u003e\n\u003ch2 class=\"hero__title heading-size-5 block-padding aos-animate\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cdiv class=\"hero__rte body-size-4 font-body block-padding aos-animate\"\u003e\n\u003cp\u003e\u003cstrong\u003eAwaken Your Under Eyes\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-3 font-body block-padding aos-animate\"\u003e\n\u003cp\u003ePacked with revitalizing essence, each visibly firming patch delivers a powerful blend of Korean ginseng water and retinal to enhance the appearance of skin's elasticity and target lines and wrinkles. Boosted with a blend of collagen, peptide, adenosine, and ceramide to nourish tired complexions, support the moisture barrier, and target the look of skin clarity and texture. \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-4 font-body block-padding aos-animate\"\u003e\n\u003cp\u003e\u003cstrong\u003eNot Your Average Patch\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-3 font-body block-padding aos-animate\"\u003e\n\u003cp\u003eExtra-wide curved wings hug your under eyes without slipping, while the unique hydrogel gradually thins as ingredients absorb. Infused with shimmering Korean mother-of-pearl, each patch delivers a dose of targeted care with a side of a soft glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-4 font-body block-padding aos-animate\"\u003e\n\u003cp\u003e\u003cstrong\u003eWing It How You Want\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"hero__rte body-size-3 font-body block-padding aos-animate\"\u003e\n\u003cp\u003eExperience Hanbang-powered firming care that doesn't stop at your under eyes. These extra-wide patches are major multitaskers you can place wherever you want, like on your forehead, smile lines, and neck wrinkles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGinseng water\u003c\/strong\u003e (Panax ginseng): Vitalizes and supports a more even complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinal\u003c\/strong\u003e (Vitamin A): Smoothes the appearance of fine lines and refines skin texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBakuchiol\u003c\/strong\u003e: A plant-based active ingredient that gently complements the effects of retinoids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeta-glucan\u003c\/strong\u003e: An intensive humectant that soothes and softens the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide NP\u003c\/strong\u003e: Strengthens the skin barrier and retains moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e: Supports a firmer, smoother-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella \u0026amp; Allantoin\u003c\/strong\u003e: Soothe and reduce irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"hero__title heading-size-4 aos-animate\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing and toning, use the included spoon to pick up patches and place on under-eye area. Let essence fully absorb for 20-40 minutes. Made for your morning and evening skincare routines.\u003c\/p\u003e\n\u003cp\u003eTip: Store in the refrigerator for extra freshness. Due to the retinal content, use preferably in the evening; wear SPF during the day.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* After use, make sure to close the silicone cover and lid tightly to prevent essence evaporation.\u003c\/em\u003e\u003c\/p\u003e","brand":"BEAUTY OF JOSEON","offers":[{"title":"Default Title","offer_id":58430950441224,"sku":"BOJ027","price":17.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/files\/1_c38039a1-e924-44c3-8646-1dc9234bd206.jpg?v=1788359068"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/7934\/3880\/collections\/image.webp?v=1787662024","url":"https:\/\/www.cosmeticsfromkorea.com\/collections\/beauty-of-joseon.oembed","provider":"Cosmetics from Korea ","version":"1.0","type":"link"}