BEAUTY OF JOSEON

Who Is Beauty of Joseon?

Beauty of Joseon started with a single question: What if the history of Hanbang were transformed into skincare you'd want to carry everywhere and show all your beauty-obsessed friends?

With the launch of its now-iconic Relief Sun, Beauty of Joseon changed the way people thought about sunscreen. Everything the brand has created continues this key philosophy: beauty essentials that are not only easy to use and intriguing, but also deliver the results to back up the hype.

Beauty of Joseon is grateful that so many have shared its love for elegant, joyful skincare inspired by Hanbang—and hopes you'll continue on this journey, every step of the way.

Its Mission

Beauty of Joseon creates Hanbang-inspired skincare that's unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, it develops all of its products without animal testing.

The brand believes healthy skincare habits blended with traditional self-care rituals can enrich your daily life.

 

What Is Hanbang?

Hanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today.

Beauty of Joseon's Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.

Developed from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.